Jenny Huang’s Blog

Rambles of a Digital Marketing Professional & MBA Student

 

Welcome to my blog!

 
Recently I've decided to go back to school to obtain my MBA at the Marshall School of Business. Unfortunately this means I do not have much free time to focus on blogging. I'll be updating as time permits. Check back often!

 
 

Article: The 2011 New Establishment List: And the Top Spot Goes to…

 

Article: The 2011 New Establishment List: And the Top Spot Goes to…

By: Vanity Fair

It’s really amazing who’s made it on this list. Think a century ago, it would all be government leaders. Think 5 centuries ago, it would all be royalty. Now, over half the list is technology innovators and venture capitalists. I wonder who will be on this in 50 years? Hopefully not celebrities…

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Reddit
  • Facebook
  • GoogleBookmarks
  • Technorati
  • blogmarks
  • co.mments
  • BlinkList
  • NewsVine
  • StumbleUpon
 

Mentality of an Entrepreneur

 

as an entrepreneur, you need to be a bit foolish, dancing at the edge of the unknown

- USC Guest Speaker

Love it!

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Reddit
  • Facebook
  • GoogleBookmarks
  • Technorati
  • blogmarks
  • co.mments
  • BlinkList
  • NewsVine
  • StumbleUpon
 

Article: The Great Tech War Of 2012

 

The Great Tech War Of 2012

By: FARHAD MANJOO

Interesting article on the convergence of the digital industry. I wonder what will be the determining factors? Will it be innovation, strategic partnerships, acquisition, leadership, or some unknown factor?

the big question is, who will end up on top?

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Reddit
  • Facebook
  • GoogleBookmarks
  • Technorati
  • blogmarks
  • co.mments
  • BlinkList
  • NewsVine
  • StumbleUpon
 

New Stage, Pursuing my MBA

 

Hello world!

It’s been a while since I’ve had the time to update this baby. I’ve been swamped living the life at a FTMBA at USC Marshall School of Business. That meant long nights injected with caffeine cranking out papers and studying for exams. Historically this blog has been focused on online marketing because that was where my interest solely lied. But now that I’m pursuing my MBA, I decided that it’s time to add another dimension to this blog. Get ready world, it’s about to get multi-dimensional.

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Reddit
  • Facebook
  • GoogleBookmarks
  • Technorati
  • blogmarks
  • co.mments
  • BlinkList
  • NewsVine
  • StumbleUpon
 

Drag & Drop for Google Applications

 

Google just reported the new feature: Drag & drop. Now we can all drag & drop images from our desktop. Works with Safari, Google Chrome, Firefox and Google plans to supporet other browsers soon.

Google is finally listening to our needs. This has been a long awaited feature.

More information at Mashable, Drag and Drop Your Images into Google Docs

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Reddit
  • Facebook
  • GoogleBookmarks
  • Technorati
  • blogmarks
  • co.mments
  • BlinkList
  • NewsVine
  • StumbleUpon
 

Wildfire App - Social Media Builder

 

Everyone knows that social media is the new kid on the block. Not yet proven himself but definitely rockstar potential. One of the most challenging aspect of social media is managing all your social media efforts and aligning them. If not carefully managed, social media can end up taking the whole day to manage. Attempting to manage a company’s social media efforts on facebook, twitter, myspace, linkedin, bebo, etc… can keep a whole team busy.

Wildfire has offered a solution for your social media campaign management needs. Wildfire allows a company (at an affordable price) to create a social media campaign and syndicate it one all the most popular social networking sites. Allowing a centralize console to monitor, manage, analyze and effectively execute a successful social media campaign.

Wildfire

Whether you’re a start-up, blogger, or fortune 500 company, wildfire can help you effectively manage your social media campaigns and hit your goals.

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Reddit
  • Facebook
  • GoogleBookmarks
  • Technorati
  • blogmarks
  • co.mments
  • BlinkList
  • NewsVine
  • StumbleUpon
 

Google SEM basics

 

It’s been a while since I’ve updated this thing. It’s no surprise to anyone that being out of the game for 2 months can seems like 2 years in the Online Marketing Domain. As fate would have it, I’m going to start switching my focus back to SEM. Tons has changed since the last time I worked on Adwords Editor. It’s going to be a fun journey relearning the basics and immersing myself in the SEM world. I can’t wait to sharpen my SEM strategies and engage in the SEO world. Along the way I hope to reveal new SEM strategies as well as valuable resources to help you become an SEM master.

I’ll mainly be focusing on Google paid search while lightly touching on Yahoo paid search.

First things first, download Google Adwords Editor

If you have infinite amount of free time, check out Google Adwords Learning Center

And if you’re idle and out of a job, it doesn’t hurt if you get the Google Advertisement Professional Certificate (it’s only 50 USD)

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Reddit
  • Facebook
  • GoogleBookmarks
  • Technorati
  • blogmarks
  • co.mments
  • BlinkList
  • NewsVine
  • StumbleUpon
 

Worst SEO Mistakes

 

Article: Worst SEO Mistakes

Author: Ivan Strouchliak

Posted: December 2008 | SEO Chat

Full article: http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Worst-SEO-Mistakes/

Summary: Ivan creates an easy checklist of SEO mistakes that will instantly cause low ranking and confusion for spiders.  Keep in mind that SEO is highly dynamic so what is listed below may not work for everyone. 

  • Too much Flash and not enough text - leave little for the spiders to read
  • Lack of title tags - this part shows up in the search results so be sure to implant target keywords
  • Title tag duplication - variety means higher possibility of showing up for multiple keywords
  • Messed up Robots.txt files - can cause spiders to misinterpretate or completely ignore your page
  • Aggressive Search Engine Optimization Firms - most purchase links and that means black hat methods
  • Auto generated content - spiders eventually catch on to hodgepodge text and will deduct you
  • Frames - hard for spiders to crawl
  • Cloaking - works but only if done correctly
  • Hidden Text - bad idea! search engines have far caught on to this ridiculous method
  • Keyword Stuffing - just as bad, keyword density is always reviewed by search engines 
  • Doorway Pages - made to rank in search results but search engines do not like these pages
  • Alt Tag Stuffing - search engines may dock pages if people stuff their keywords in alt tags
  • Comment Spam - no need to put a bs comment in hopes of driving traffic to your site. Just leave some real content please
  • Forum Spam - same sentiments, real content please
  • Meta Tag dependency - some say meta tags are still effective, others say it’s a tool of the past
  • Submission to Social Media Sites - one-offs  won’t get you the audience you’re looking for
  • Overly Long and Dynamic URLs -  simply and shorten your URLs
  • Javascript links - search engines may have a hard time reading Javascript, sometimes it’s better to go old school
  • Free for all Link Exchange - you’ll get docked for poor quality link exchanges
  • Randomly Changing File Names - you’ll lose the value of the previous links
  • No Site Map - site maps help guide spiders
  • Link Farms - if you choose this path, be sure to read this article
  • Duplicate Content - bad, bad, bad. Easy to spot and will cause your site to be banned. 

 

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Reddit
  • Facebook
  • GoogleBookmarks
  • Technorati
  • blogmarks
  • co.mments
  • BlinkList
  • NewsVine
  • StumbleUpon
 

RSS Code Feed Breaks in Chrome

 

As I was setting up one of my sites with an RSS feed, I realized that by directly inserting the RSS code the RSS feed was breaking in Chrome (gasp). Why Google? That’s part of the perks of being in BETA, broken code. Not to worry, there is a solution. By implementing a third party feed source, FeedBurner, your RSS feed will behave as desired. Bonus, Feedburner tracks useful metrics such as clicks and subscribes.  

All you have to do is

  1. setup a feedburner account
  2. insert blog address in “Burn a feed right this instant. Type your blog or feed address here:”
  3. fill out the desired feed title, address, and activate
  4. replace the old RSS Feed code with Feedburner’s unique RSS feed code should look something like 

            http://feeds.feedburner.com/Jenny-Huang

Voila. No more broken feeds in Chrome. I highly suggest you test your current RSS Feed links to ensure that it’s performing as desired in all major browsers. Nothing provokes a bounce more than broken links. Industry shows that Chrome’s market share grows by the day. 

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • digg
  • Reddit
  • Facebook
  • GoogleBookmarks
  • Technorati
  • blogmarks
  • co.mments
  • BlinkList
  • NewsVine
  • StumbleUpon
 

You Need More Than One Site Map

 

Article: You Need More Than One Site Map

Author: Justin Pinkus

Posted: August 2008 | SEO Chat

Full article: http://www.seochat.com/c/a/Search-Engine-Optimization-Help/You-Need-More-Than-One-Site-Map/

Summary: Justin covers why a site map is essential for any growing site.  A site map has 3 main functions: 

  • Help the visitor find every page of your site, regardless of link depth or the usability of your natural navigation.
  • Direct all search engines to your inner pages, not just the home page, and resolve the conflicts caused by dynamic URLs and broken links within the site.
  • Feature specific formats that can be submitted to the different search engines to help improve search engine optimization (SEO).

    By incorporating a ROR (Resources of a Resource) on your site, you’re ensuring that all pages get indexed even if the links are broken. Bottom line, a site map will benefit not only your visitors but also the search engine spiders. 

  • These icons link to social bookmarking sites where readers can share and discover new web pages.
    • del.icio.us
    • digg
    • Reddit
    • Facebook
    • GoogleBookmarks
    • Technorati
    • blogmarks
    • co.mments
    • BlinkList
    • NewsVine
    • StumbleUpon