Jenny Huang’s Blog

Rambles of a Digital Marketing Professional & MBA Student


Google SEM basics


It’s been a while since I’ve updated this thing. It’s no surprise to anyone that being out of the game for 2 months can seems like 2 years in the Online Marketing Domain. As fate would have it, I’m going to start switching my focus back to SEM. Tons has changed since the last time I worked on Adwords Editor. It’s going to be a fun journey relearning the basics and immersing myself in the SEM world. I can’t wait to sharpen my SEM strategies and engage in the SEO world. Along the way I hope to reveal new SEM strategies as well as valuable resources to help you become an SEM master.

I’ll mainly be focusing on Google paid search while lightly touching on Yahoo paid search.

First things first, download Google Adwords Editor

If you have infinite amount of free time, check out Google Adwords Learning Center

And if you’re idle and out of a job, it doesn’t hurt if you get the Google Advertisement Professional Certificate (it’s only 50 USD)

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2 Responses to “Google SEM basics”


    I’ve written on SEM basics.

    If you want to read it for some guidance or to help pull together some thoughts on this you can read it at


    I look forward to reading more!

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