Article: Text Sells

Author: Terri Wells

Posted: July 2008 | SEO Chat

Full article: http://www.seochat.com/c/a/Website-Marketing-Help/Text-Sells/

Summary: article emphasizes the importance of text and how it brings value to your product. It’s important to understand your audience and be able to present product information in a comprehensive way. One cannot assume that the customer comes equipped with prior knowledge of the product. Aside from informing your customers, having informative text enables search engines to bring up your site if a consumer is searching for your product. As they say, “content is king.”