Online Tools
This list of tools will aid any online marketing professional. From SEO to lead generation to online store front, the online marketing space has become more interwoven. In order to become knowledgeable in the online industry, one must be equipped with a variety of online tools.
The Google Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.
Use the Keyword Tool to get new keyword ideas. Select an option to enter a few descriptive words or phrases, or type in your website’s URL. Results will list key information such as Advertiser competition and last month’s search volume.
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames. Great for keyword building!
AdWords Editor is a free Google application for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords.
Google Adwords Learning Center
If you’re an AdWords advertiser, Google Advertising Professional, or just interested in learning more about AdWords, you can use Google’s free training to sharpen your AdWords knowledge.
Google Advertising Professional Exam
For only 50 USD, you can be a certified Google Advertising Professional (GAP)
Ensuring that search engine spiders can properly assess your redirects is vital! If a spider cannot interpret your redirect, it may think your site has no content.
Quick tutorial on how to properly setup your web page redirect
Domain Tools - WhoIs lookup and Domain Suggestions
Domain name search tool; allows wildcard search of current and deleted/expired whois domains.
Smart PageRank enables webmasters to check their pagerank, monitor the PR of competitor’s backlinks, estimate a value of their site, and more.
Web Site Grader - Web Marketing SEO tool
Free SEO and Web Marketing Tool from HubSpot. Get your free report with custom search engine optimization (SEO) and marketing advice for your website.
